Florian is a man of many talents. Having his start in advertising and design, a new interest emerged in Florians life and his love for film became an urge that was hard to shake off. In the start of the pandemic, Florian came into the conclusion of starting a production company ”Regna”, an homage to the small town in the municipality of Finspång. However, throughout its short existance, Regna has created ads for household names such as New Balance, KLM & Truecaller.
Since joining Värmeverket, Florian has utilized Värmeverket as his blank canvas and has created viddeos for brands alike artists. For him, it has served him well being a large open space with endless possibilities.